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But not for Sophie.
Sophie la Girafe, the chewable rubber baby's toy, celebrates her 50th year this month. Over thirty million have been sold since Vulli, a company based in the Haute-Savoie region of France, started producing it in 1961. Hand-made from natural rubber and non-toxic paint, Sophie is completely safe for chewing by babies.
To celebrate Sophie's birthday, Vulli has been running a competition to design Sophie's birthday card, while Gauthier, Swarovski and Escada have
designed her party outfits.
To learn more, go to Vulli's website.
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