I've visited Thailand so many times that I can finally see the relationship between Thai massaging, traditional Thai music and dance, and the way Thai people speak to guests. These are all done very expertly with the pleasure and comfort of the recipient or audience in mind. In this caring culture, they have made it an art to treat their guests well. They do it in a soft and soothing manner, as if they are massaging you - with their tones, their smiles, their art forms, and not necessarily with their fingers.
In this respect, the Thai culture is a massaging culture.